Our Earth Share Program
Giving Back to Nature, One Step at a Time
At Happy Myrtle, we believe that our journey toward a wholesome, fulfilling life must never come at the cost of our planet or the beings we share it with. Every product we create is a celebration of nature’s generosity—its rich resources, vibrant colours, delicate fragrances, and nourishing properties. But with every gift we receive from the earth, we feel an equally strong responsibility to give back.
This belief forms the heart of our Earth-Share Program—an initiative through which we donate 10% of our profits to animal welfare and environmental causes. It’s more than a policy; it’s a commitment to keep our gratitude to nature in balance with our actions.
Why We Started the Earth-Share Program?
Our brand was born out of a deep respect for the natural world. From the oils and botanicals in our skincare to the salts and minerals in our bath products, nature is our first and most important partner. But we also recognise the undeniable truth: the same ecosystems that provide for us are under unprecedented strain.
Animal habitats are shrinking, wildlife is threatened by human activity, and environmental damage is advancing at a worrying pace. The beauty and well-being we seek for ourselves cannot be truly fulfilling if the planet and its creatures are suffering.
The Earth-Share Program is our way of ensuring that our business is a force for good. By dedicating a portion of our profits to organisations that protect animals, restore environments, and promote sustainable living, we can help create a future where nature thrives alongside humanity.
Our Guiding Beliefs
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Nature as a Partner, Not a Resource
We approach every ingredient and material with reverence. We take only what we need, and we source mindfully, prioritising sustainability and ethical harvesting. -
Wellness Without Harm
We design our products so that your personal care rituals not only nurture you but also avoid causing harm to the earth or its creatures. -
Responsibility Beyond the Shelf
Selling a product is just the beginning. We care about what happens before it’s made, during its use, and long after it’s left our shelves. -
Community Through Giving
We are stronger when we stand together. The Earth-Share Program allows our customers to be part of a shared mission—knowing that every purchase contributes to meaningful change.
Where the Contributions Go?
We carefully select the animal welfare and environmental causes we support, ensuring they align with our values and have a tangible, positive impact. While these may evolve over time, our contributions typically focus on:
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Wildlife Conservation – Protecting endangered species and preserving their habitats.
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Animal Rescue and Rehabilitation – Supporting sanctuaries, shelters, and medical care for injured or abandoned animals.
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Habitat Restoration – Funding initiatives that reforest land, clean oceans, and rejuvenate ecosystems.
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Sustainable Farming & Ethical Practices – Helping communities adopt sustainable, cruelty-free ways of living.
By donating to a diverse range of initiatives, we ensure that both the animals we love and the environment they depend on can flourish.
How You’re Part of the Change
Every time you choose a Happy Myrtle product, you’re making a difference. Ten percent of our profits from your purchase go directly into the Earth-Share fund, which is then distributed to the organisations and projects we support.
Your morning shower, your evening skincare ritual, or your indulgent bath—these become more than personal moments. They become part of a greater movement toward kindness, respect, and restoration.
We share regular updates on our website and newsletters about the causes you’re helping to support. Transparency is key; we want you to see the ripple effect of your choice to shop consciously.
Balancing Wellness and Responsibility
We believe that self-care and planetary care are not opposing forces—they’re beautifully connected. When we care for ourselves in harmony with nature, the benefits go far beyond personal well-being.
That’s why we choose packaging that’s recyclable or biodegradable wherever possible, work with suppliers who share our sustainability ethos, and design formulas that are gentle on the environment once they return to it. The Earth-Share Program builds on these efforts, amplifying our commitment by extending it to broader environmental and animal welfare projects.
Our Gratitude in Action
The Earth-Share Program isn’t about charity—it’s about reciprocity. The earth enriches our lives in countless ways: clean air, fresh water, nourishing food, and the calming presence of animals and nature. In return, we pledge to act as custodians of these gifts.
We see this as an ongoing, evolving journey. As our business grows, so will our ability to contribute. Each year, we aim to expand our support, both in the variety of causes we help and in the scale of our donations.
Why 10% Matters
Some might ask, “Why 10%?” For us, it’s about ensuring our giving is substantial enough to make a real difference, not just a symbolic gesture. This percentage reflects a meaningful share of our profits—enough to fund impactful work while keeping our business sustainable.
We’re proud to commit to this figure because it challenges us to stay mindful in our growth and spending. It’s a constant reminder that profitability and generosity can, and should, go hand in hand.
Looking to the Future
The Earth-Share Program is just the beginning. We envision a future where:
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Our supply chain is 100% circular, producing no waste.
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Our products are carbon-neutral, from creation to disposal.
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Our contributions help reverse environmental damage rather than just slow it down.
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Our community of customers becomes an active network of advocates for sustainable living.
We know these are ambitious goals, but with each purchase, each donation, and each conversation sparked by the Earth-Share Program, we move closer to making them a reality.
A Shared Mission
We invite you to see the Earth-Share Program not just as something Happy Myrtle does, but as something you’re a part of. Whether you’re a first-time customer or a long-time supporter, your choice to shop with us is an act of compassion—for animals, for nature, and for future generations.
We promise to honour your trust with transparency, integrity, and an unwavering commitment to the earth. Because we’re not just making products; we’re shaping a legacy of care.
Join Us in Giving Back
Our journey toward a wholesome life is one we take together—with the planet, with its creatures, and with you. Through the Earth-Share Program, we hope to create a ripple effect of kindness and responsibility that extends far beyond our products.
Thank you for helping us give back to the world that gives us so much.